Marketing and Communications Officer at eRSA, Australia
Lauren Attana is the Marketing and Communications Officer at eRSA. She regularly works with researchers and commercial users as well as with a national network of cross functional institutions, departments and organisations.
Lauren has a Bachelor of Public Relations from the University of South Australia where she majored in Marketing and Events. Previously from a financial planning background, she has an extensive experience in implementing and overseeing internal and external marketing and communications programs.
At eRSA, she is heavily involved in projects relating to digital marketing, social media and internal communications.
Working within the Marketing team, she regularly assists with the delivery of creative and innovative marketing and communication solutions for local and national projects for eRSA, Nectar and various other institutions.
This presentation aims to provide advice to librarians and ITS staff who want to actively market and promote their tools and services and raise their profile. These departments support useful data discovery and management tools; however, they’re often restricted by limited budgets and resources and lack marketing capability or resources. Content marketing is a great […]